Mon-Sat, 9am-10:30pm; Sun, 10am-9:30pm
B, D, F, M, N, Q, R at 34th St.-Herald Sq.
American Express, Discover, MasterCard, Visa
Unlike the city-sleek, sterilized style of neighbors H&M and Forever21, this shop makes you feel like you’ve stepped into a hip lumberjack commune in rural Vermont. The décor is mountain lodge-chic—a sign hung over the dressing room entrance proclaims the reliable denim dealer’s famous utilitarian product “the uniform of progress,” and the store is decked out in unfinished wood (some of it carved into tree shapes), concrete floors, and bandana-patterned wallpaper. Mannequins clad in flannel and denim populate the space, while conifer shrubs sprout amid tables of folded t-shirts. But this particular shop is more boutique than it lets on: custom fittings are available, and jeans-focused customers get easy, efficient access to the store’s entire backstock at the handy “denim bar.” With countless styles and well-informed salespeople, anyone looking for a solid pair of jeans at a very reasonable price will probably leave lucky.Tailoring
Although the store does not offer in-house tailoring, alterations can be done at the Meatpacking District location.