Mon-Wed and Fri-Sat, 10am-6pm; Thu, 10am-8pm; Sun, noon-5pm
6 at 77th St.
American Express, MasterCard, Visa
New York socialite Lilly Pulitzer became a fashion star in the fifties when she moved to Palm Beach and started selling vibrant resort wear in her signature pink and green. The threads that hang in her two-story Madison Avenue boutique haven’t changed much over the decades, and neither has the clientele of ladies who lunch—and summer in the Hamptons, Cape Cod, and Palm Beach. Here, they can scoop up A-line and halter dresses in loud floral prints or bright solid hues adorned with ladylike bows or kitschy embroidery in the shape of coconuts, iguanas, anchors, and nautical ropes. The dresses and linen capri shorts go perfectly with the patterned belts and wallets, quilted weekend bags, jeweled thong sandals, gold cuffs, and ruffled cardigans scattered around the plush store. At the top of the winding pink staircase, a children’s section carries similar preppy staples (think pink and blue seersucker onesies) in smaller sizes. And men not afraid of color can find ties, belts, and blazers adorned with flamingos, madras prints, or even a pink felt collar.