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Live Live and Organic

261 E. 10th St., New York, NY 10009 40.728471 -73.983626
nr. Ave. A  See Map | Subway Directions Hopstop Popup
212-505-5504 Send to Phone

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  • Type: Gourmet Marketplace
  • Products & Services: Gourmet Shops/Produce

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Official Website


Daily, 11am-10pm

Nearby Subway Stops

L at First Ave.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Gourmet Shops/Produce

Special Features

  • Open After 9pm (at least 3 days a week)


While Alphabet City may not conjure up images of health lifestyles (all those bars; all those diners), the gourmet store Live Live Organic fights the trend towards gluttony and gastric bypass. Stocked with organic and "live" (minimal-processing and low-heat) treatments, beauty products, water ionizers, and supplements, this East Village spot furthers its mission by selling the juicers, dehydrators, and blenders needed to support a raw-food diet. Instructional diet books and DVDs are available, as are nutritional consultations for Manhattanites in need of a serious detox. If indulge you must, healthy treats like a pineapple-nut bar and a lemon-walnut cookie can be had for a price.