- READER REVIEWS
Thu, noon-6pm; Fri, noon-9pm; Sat, 11am-9pm; Sun, 11am-8pm; Mon-Wed, by appointment only
Nearby Subway Stops
G at Nassau Ave.; L at Bedford Ave.
The denim at this small boutique comes in many forms, from bow ties, belts, and shoes (the results of owner Loren Cronk’s collaborations with local designers) to reams of undisturbed cloth imported from Italy. But the main staple of the dimly lit store, a baroque vision of white walls and black, pressed-tin ceilings, are the jeans. Aside from vintage finds culled from LA warehouses (including a rack of very reasonably priced Levi’s shorts), Cronk almost exclusively sells his own designs, which range from inexpensive basics to pricier pairs he handmakes on-site (an infamous pair of $600 men’s skinny jeans, whose every detail Cronk constructed himself, from the blowtorch distressing on the pockets to the lightning bolt charm hanging from the belt loop, hangs in one of the windows). Cronk also provides alteration services—he can do anything from adjusting hemlines to redoing both legs—and ambitiously offers to resurrect even the most distressed pair of jeans.
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