New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Lyd

Lyd

405 W. 44th St., New York, NY 10036 40.759819 -73.991797
nr. Ninth Ave.  See Map | Subway Directions Hopstop Popup
212-246-8041 Send to Phone

  • Reader Rating: Write a Review
  • Type: Boutique
  • Products & Services: Handbags, Jewelry, Women's Hats, Women's Shoes, Womenswear
Photo by Lyd

Share this listing

Nearby Subway Stops

A, C, E at 42nd St.-Port Authority Bus Terminal; 1, 2, 3, 7, N, Q, R, S at Times Sq.-42nd St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Accessories

  • Handbags
  • Women's Hats
  • Jewelry
  • Women's Shoes

Clothing

  • Womenswear

Profile

This venue is closed.

In an area synonymous with loud Irish pubs and packed pre-theater restaurants, Lyd could easily get lost. Yet this diminutive boutique stands out in part because its minimalist décor of white walls and simple accents is in such strong contrast to its strident surroundings. Owner Mia Gonzalez spent twelve years as a knitwear designer before opening her own shop in 2003. The clothes she carries—by well-known designers (like Citizens of Humanity and Blue Cult) and up-and-coming ones (like A. Chang and Uluru)—are freshly original with a vintage feel. Except for a few sassy fifties-indebted cocktail dresses and an array of designer jeans and cotton T-shirts, most pieces could do double-time at work and a night out. Which should suit most rushed midtown workers just fine wherever they’re rushing to.

Related Stories

Featured In

Advertising
Advertising