New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Magnolia Bakery

Magnolia Bakery

401 Bleecker St., New York, NY 10014 40.735929 -74.005078
at 11th St.  See Map | Subway Directions Hopstop Popup
212-462-2572 Send to Phone
See all locations >>

  • Reader Rating:

    6 out of 10

      |  

    9 Reviews | Write a Review

  • Price Range: ($$) Mid-Range
  • Type: Gourmet Marketplace
  • Products & Services: Bakeries / Specialty Cakes
Photo by Shanna Ravindra

Share this listing

Official Website

magnoliabakery.com

Hours

Mon, noon-11:30pm; Tue-Thu, 9am-11:30pm; Fri, 9am-12:30am; Sat, 10am-12:30am; Sun, 10am-11:30am

Nearby Subway Stops

1, 2, 3 at 14th St.; F, M at 14th St.; L at Sixth Ave.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide

Gourmet

  • Bakeries / Specialty Cakes

Special Features

  • Open After 9pm (at least 3 days a week)

Profile

Behind the lacey curtains and homey, small town image lies a big business in Betty Crocker-style confections, so much so that a line seems to snake around the blue-awning corner in perpetuity. Most come for the fabled cupcakes, quaintly frosted in pretty pastel colors, but the cloyingly sweet icing and crumbly cake make it hard to determine exactly what the fuss is all about. Other options are cakes and tarts that sound as if they might have been invented by kids at a fanciful tea party, with flavorings like Oreo cookie and Snickers, but too much sweetness overwhelms these goodies, too. Chocolate pudding pie tarts are refreshingly sparing of sugar, yet a mushy crust keeps it from matching bake sale memories of yore. Overlooked items like the creamy banana pudding better hit the sweet spot, and while the staff brews a decent cup of coffee, a handful of seats and the milling mobs don't make it a great spot for lingering.

Advertising
Advertising