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Home > Shopping > Magnolia Bakery

Magnolia Bakery

401 Bleecker St., New York, NY 10014
at 11th St.  See Map | Subway Directions Hopstop Popup
212-462-2572 Send to Phone
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  • Reader Rating:

    4.9 out of 10

      |  

    7 Reviews | Write a Review

  • Price Range: ($$) Mid-Range
  • Type: Gourmet Marketplace
  • Products & Services: Bakeries / Specialty Cakes
Photo by Shanna Ravindra

Official Website

magnoliacupcakes.com

Hours

Mon, noon-11:30pm; Tue-Thu, 9am-11:30pm; Fri, 9am-12:30am; Sat, 10am-12:30am; Sun, 10am-11:30am

Nearby Subway Stops

1, 2, 3 at 14th St.; F, V at 14th St.; L at Sixth Ave.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide

Gourmet

  • Bakeries / Specialty Cakes

Special Features

  • Open After 9pm (at least 3 days a week)

Profile

Behind the lacey curtains and homey, small town image lies a big business in Betty Crocker-style confections, so much so that a line seems to snake around the blue-awning corner in perpetuity. Most come for the fabled cupcakes, quaintly frosted in pretty pastel colors, but the cloyingly sweet icing and crumbly cake make it hard to determine exactly what the fuss is all about. Other options are cakes and tarts that sound as if they might have been invented by kids at a fanciful tea party, with flavorings like Oreo cookie and Snickers, but too much sweetness overwhelms these goodies, too. Chocolate pudding pie tarts are refreshingly sparing of sugar, yet a mushy crust keeps it from matching bake sale memories of yore. Overlooked items like the creamy banana pudding better hit the sweet spot, and while the staff brews a decent cup of coffee, a handful of seats and the milling mobs don't make it a great spot for lingering.

4.9 "Mixed Reviews"
Average Reader Rating
on a Scale of 10
Write Your Own Review
0% Would you go back?
0% Do you go there for bargains?
0% Do you go there to buy gifts?
Quality: 5.0
Service: 4.7
Selection: 5.7
Value: 4.7

Nowhere near the best!

fisheyes from 07302 | Posted on 5/13/09

Overall Rating: 4 (Not Recommended)
Quality: 4
Service: 3
Selection: 7
Value: 3

I agree with others that Magnolia cupcakes are average at best. The cake is dry and the icing too sweet. Its very similar to processed cakes you can buy in a grocery store. Crumbs isnt that good either. The best cupcakes Ive had in the city so far...Billy's Bakery on 9th Ave. The best cupcakes ive ever had are not in NYC.

Most overrated cupcake place in NYC

ilpprc from 10009 | Posted on 12/29/08

Overall Rating: 3 (Not Recommended)
Quality: 3
Service: 5
Selection: 3
Value: 3

Boring selections. Normal tasting cupcakes. You can probably make the same, if not better, in your own kitchen. Dont just go stand in line there because it was in Sex and the City or Vogue. Completely overrated. For awesome moist cupcakes with light whipped frosting and a nice variety of flavors, go to Crumbs. For good red velvet cupcakes, go to Buttercup.

Read All 7 Reviews >>