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220 Columbus Ave.,
New York, NY 10023
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Mon-Sat, 11am-6pm; Sun, noon-6pm
B, C at 72nd St.; 1, 2, 3 at 72nd St.
American Express, MasterCard, Visa
The city's fit specialists now have up-, down-, and midtown locations. A dark denim "Bra Va Va Voom" retro underwire top is made especially for D-cup gals; a fun "Summer of Love" sixties-inspired bottom with dark wooden rings is $135, as is an emerald-green "It's a Cinch" bottom with ruched sides that flatters gals with nice, round hips. One-pieces, tankinis, and bridal swimwear too.
Anyone can look glamorous in these swimsuits, but brides come for the subtle-yet-sophisticated bridal and bridesmaids' underwear; post-wedding-night offerings include a bridal bikini with Swarovski crystals that spell out JUST MARRIED.