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Marc Jacobs’s diffusion line focuses on fresh, edgy silhouettes that pop with color, and there’s something for almost everyone at this West Village outpost, from $2 rhinestone bangles to $745 two-toned boots. Known for quirky twists like oversize geometric buttons on knit sweaters and T-shirts printed with tongue-in-cheek silk-screened messages, the brand has plenty of devoted New York followers. Buttery leather handbags and quilted duffels share the spotlight with metallic ballet flats, bright suede boots, and royal-colored, high-heeled oxfords. And most everything in the store, no matter how small, features the Marc name: sunglasses, bright leather cell-phone holders, three types of perfume—even the jeweled bobby pins. — Eileen Conlan

End-of-season sales are common to make room for new merch (70% off on shoes, etc)