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This venue is closed.

Marsha Dayan, an Upper East Side mom, opened this store in 1995 when she realized that no one was capitalizing on the lucrative tween market. "We know our customers, we know their babysitters, we know their dogs," says Dayan. The spacious shop, now a neighborhood staple, proves her point with a constantly changing inventory beholden to fluctuating preteen trends. Amidst walls covered with Northface, Junk Food, and ADIDAS is an ad stating "Paul Frank is your friend." Take that literally. The store has an UES exclusive on the designer's watches, linens, T-shirts, and stools (most with his famed monkey logo). For the boys, who make up 60% of the clientele, Marsha D.D. also carries novelty items such as a miniature soccer set and Bunk Junk—a gigantic cookie decorated with candy, stored in a pizza box and beloved by prep-schoolers heading off to summer camp. — Lisa Tauber