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Home > Shopping > Maxstudio SoHo

Maxstudio SoHo

426 West Broadway, New York, NY 10012 40.72522 -74.001408
nr. Prince St.  See Map | Subway Directions Hopstop Popup
212-431-8995 Send to Phone

  • Reader Rating: Write a Review
  • Type: Boutique
  • Products & Services: Handbags, Women's Formalwear, Women's Shoes, Womenswear
Photo by Mike Rogers

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Official Website

maxstudio.com

Hours

Mon-Sat, 10am-8pm; Sun, 11am-6pm

Nearby Subway Stops

C, E at Spring St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide

Accessories

  • Handbags
  • Women's Shoes

Clothing

  • Women's Formalwear
  • Womenswear

Profile

Mass-market fashion basics with fashionable twists form the core of Max Studio's collections, new versions of which are churned out every fifteen days (no typo) in the every-day-to-evening-wear empire of Leon Max, the California-based designer/proprietor, who has been manufacturing flirty, funky, feminine fashions since 1979. Though the sunny, granite-floored Soho store has more than 50 clones around the world, many in malls, the busy women who shop here come more for the wardrobe essentials—fitted white shirts, workhorse black bootlegs, draped cocktail dresses that span the seasons—than any kind of exclusivity. The generously-cut, constantly evolving designs include Empire waists, simple A-line skirts, bias cut frocks and work-friendly trousers. Beading, embroidery, playful hemlines, and bold prints brighten many basics, with shoes, scarves and purses manufactured to match. Max's Studio M line of classic denims and novelty T's skews slightly street; there's also a line of cotton yoga separates. The store's selection matches its background music—soft, accessible, feminine pop that comforts and flatters without much challenge.

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