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Michael George Flowers

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197 Avenue B, New York, NY 10009 40.728205 -73.978895
nr. 12th St.  See Map | Subway Directions Hopstop Popup
212-883-0304 Send to Phone

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  • Type: Gourmet Marketplace
  • Products & Services: Florists/Garden Centers

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Official Website

michaelgeorgecustomfloral.com

Hours

Mon-Fri, 8am-5pm; Sat, 9am-3pm; Sun, closed

Nearby Subway Stops

L at First Ave.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide

Gourmet

  • Florists/Garden Centers

Profile

Long before 2001, when the late Michael George (1948 - 2014) moved from Bergdorf to his former 2,200-square-foot Tudor City studio, designers like Calvin Klein and Tom Ford sought out his signature architectural arrangements of white calla lilies, paperwhites, or cream-colored roses. To achieve George’s graphic, monochromatic look, stems are shaped with dazzling precision and set into clear, sandblasted or black glass vases. The result is a lean but moneyed minimalist chic, like an understated couture ensemble too swank to boast a logo. The near-sculptural floral compositions, which nod as much to O’Keefe as Fragonard, have won the loyalty of domestic moguls like Martha Stewart, whose layouts and on-air demos often showcase George’s work. With a constant influx of custom orders for society weddings and big-ticket corporate and charity events, the studio functions more as a workshop than a retail outlet. Hefty minimums for gift orders of Italian blue muscari or the shop’s classic, best-selling red-rose arrangement tend to deter walk-in customers, but on-the-spot bouquets can be arranged from a seasonal stock of flowers.

Extra

Weddings

George was one of the pioneers of the fuss-free floral look. Masses of a single type of flower often comprise arrangements (mostly calla lilies, roses, or tulips—sometimes 300 or more in a bunch). Bridal bouquets and centerpieces from $150.

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