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Hip-hoppers like Eve and A-listers like Sarah Jessica Parker and Oprah flock to this intimate boutique for some serious bling. This third-generation jeweler will custom-design a piece for brides, or their fiancés can pick up dazzlers right off the rack. Her Madrid ring is a split-shank band with a combination of marquise and round diamonds on the band. Look for platinum-and-diamond floral rings and the less casual Anzia collection includes pearl and diamond designs for brides looking for other bridal accessories. If you want to splurge on a traditional ring, there's a round, 1.26-carat brilliant-cut, set in platinum.

So creates cute, trendy looks that are heavy on sparkle. For those who wish to splurge on a traditional design, a round 1.25-karat brilliant-cut diamond set in platinum goes for $19,500.

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• Rima Suqi's Full Review (9/27/04)