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To many, Prada means slick purses, sportswear, and shoes characterized by a lean Italian aesthetic. But run this name by glamorous jet-setters and A-list Hollywood starlets, and the answer might be different: It’s Prada’s bold, adventurous sister label, Miu Miu, that comes to mind. Fashion mavericks fly to this Soho outpost decked out in thoroughly mod plush carpeting and embroidered wallpaper. Near the entrance, a decadent handbag collection is a kaleidoscope of flashy gold hardware and supple ruched leather. Plexiglas shelving and mirrored surfaces highlight the unconventional cuts, daring colors, and sumptuous textures that give Miu Miu clothing its avant-garde European feel coveted by style mavens with deep pockets.
Nothing makes a shoe fiend happier than snagging a pair of Miu Miu must-haves before they sell out.