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Home > Shopping > myplasticheart


210 Forsyth St., New York, NY 10002 40.722351 -73.99078
nr. Houston St.  See Map | Subway Directions Hopstop Popup
646-290-6866 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Products & Services: Books, Prints/Posters, Toys/Games
Photo by Maura Murnanae

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Official Website


Tue-Sat, noon-7pm; Sun, noon-5pm; Mon, closed

Nearby Subway Stops

F at Second Ave.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Prints/Posters


  • Books
  • Toys/Games


This colorful Lower East Side shop is a squishy, shiny world of collectible designer toys and figurines. Opened by a pair of longtime collectors in 2006, the store’s tall glass cases are filled with hundreds of vinyl, mini, and plush models from Japan, Hong Kong, and companies across the U.S. Although the selection includes crowd-pleasing brands like Kidrobot and the Simpsons, as well as hard-to-find exclusives from comic conventions and renowned designers (Mini Gobi, the Hoodiez series), it doesn’t exclude the surprising or simply silly, like the plush “Mr. Toast” series. Opposite the minis and the Munnys, white shelves are lined with magazines and books on toys and pop art, from the obvious—I Am Plastic, Toy Giants—to indie faves like Clutter magazine and signed copies of artist Gary Baseman’s My Hunger for Venison. The space doubles as a gallery for illustrators and comic artists, featuring rotating exhibitions every two months. Toy collectors and art lovers mingle over exclusive paintings and decorative objects from artists like Andrew Bell, Kathie Olivas, and Julie West.