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149 Mercer St.,
New York, NY 10012
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Mon-Sat, 11am-7pm; Sun, noon-6pm
N, R, W at Prince St.
American Express, Discover, MasterCard, Visa
Whether you surf in Kapalua or hike Kilimanjaro, Napapijri has outdoorsy yet modern clothes for men, women, and kids. In keeping with the nature-inspired clothes, the Italian house's new Soho store, and first in the U.S., features an all-wood interior, an indoor garden, and fitting rooms surrounded by miniature birch trees. You won't find high fashion, but you will get durable board shorts, vintage-looking polos, and cargo jackets.