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NBC Experience Store

Rockefeller Center
30 Rockefeller Plz., New York , NY 10001 40.758805 -73.978847
at 49th St.  See Map | Subway Directions Hopstop Popup
212-664-3700 Send to Phone

Photo by Patrick Siggins

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Official Website


Mon-Wed, 8am-7pm; Thu-Sat, 8am-8pm; Sun, 9am-6pm

Nearby Subway Stops

B, D, F, M at 47th-50th Sts.-Rockefeller Center

Payment Methods

American Express, Discover, MasterCard, Visa


When a TV Guide subscription isn't enough, there's the NBC Experience Store. Located directly across from the Today show studios, the dizzying two-story altar to the Peacock network includes a huge video and DVD selection of current favorites (Law & Order) and recent hits (Friends, Frasier, and Seinfeld), as well as NBC miniseries and specials from sister network, Bravo. Besides things to watch, the NBC Experience Store also sells things to wear, from The Apprentice hats and sweatshirts to Cheers tees and Olympic pins, as well as things to read, like The Biggest Loser (a guide to weight loss). The NBC Sweet Shop offers candy and snacks on the third floor. For those who like window-shopping better than the real thing, the store also has a museum in which classic Saturday Night Live props and ancient NBC anchor desks are displayed alongside other TV memorabilia. Unlike everything else in the store, this stuff isn't for sale.

The NBC Studio Tour

Tickets are available at the NBC Experience Store for studio tours, which include visits to the sets of NBC Nightly News, Saturday Night Live, and other programs that film in New York City. Tours depart every 15 minutes Friday through Sunday and every half-hour during the week, between 8:30 a.m. and 4:30 p.m. Monday through Thursday, 9:30 a.m. and 5:30 p.m. on Friday and Saturday and from 9:30 a.m. to 4:30 p.m. on Sundays. $18.50, $15.50 for seniors and children. For more info or to order tickets, call 212-664-7174.