New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Nom de Guerre

Nom de Guerre

640 Broadway, New York, NY 10012 40.7264 -73.995882
at Bleecker St.  See Map | Subway Directions Hopstop Popup
212-253-2891 Send to Phone
See other locations >>

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Products & Services: Men's Shoes, Menswear

Share this listing

Official Website

Nearby Subway Stops

6 at Bleecker St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Men's Shoes


  • Menswear


This venue is closed.

Without fail, the hottest clubs are the hardest to get into, the fanciest restaurants are those with unlisted numbers and, as in Nom De Guerre’s case, the coolest clothing stores operate well below the radar. Down a dubious set of stairs, behind a blank metal door, this subterranean men’s clothing store lets its high-concept streetwear do the talking. The multi-level bunker, a former meeting place of the Black Panthers, carries military-inspired men’s sportswear, which includes pea coats and sweaters in the winter, and windbreakers, nautically-striped knits, and printed T-shirts in the spring. In addition to its own collection, Nom De Guerre also carries select accessories like Oliver Peoples sunglasses and Trickers London utilitarian boots. In 2007, the store, named for the spirit of war, expanded its empire even further downstairs with ready-to-wear from labels like Commes de Garçons, Noah, and A.P.C.