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16 W. 36th St., Ste. 1205, New York, NY 10018 40.75 -73.984
nr. Fifth Ave.  See Map | Subway Directions Hopstop Popup
212-571-2333 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Products & Services: Jewelry, Watches
Photo by Patrick Siggins

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Official Website


Daily, 11am-8pm

Nearby Subway Stops

B, D, F, M, N, Q, R at 34th St.-Herald Sq.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Jewelry
  • Watches

Special Features

  • Engraving/Monogramming


A stainless-steel bracelet from this Italian-based jeweler isn’t just an investment—it’s a collection. The signature creation is made of tiny, modular stainless-steel charms connected end-to-end by a spring-loaded mechanism. The trend hit the United States in the nineties, briefly gracing the wrists of celebrities like Jennifer Lopez and Britney Spears before expanding across Europe, Asia, and South America. The charms are customizable in hundreds of styles; you’ll be hard-pressed to find an emotion, place, pet, or activity not expressed in a miniature, sparkly symbol. The options are laid out within glass display cases on trays: astrological signs, animals, initials, words (“sexy,” “kiss me,” “love”), hobbies, and gemstone-studded flags are all lined in neat rows. The charms come in two styles—the original square designs or dangling options—and range from $22 to $155 per trinket. Cases across from the register display the brand’s seasonal ready-to-wear jewelry collections, which are designed around themes like “Butterflies” or “Hawaii” and incorporate cubic zirconia stones, eighteen-karat gold, or mother-of-pearl. More recent additions to the line include cocktail rings decked with natural stones, 24-karat-gold charms, and watches with the choice of a leather or—of course—customizable band.