Profile

Cyclists roll in from all over Brooklyn and Manhattan to this inconspicuous, independent cyclery specializing in custom bikes that cost less than most name brands. The small showroom holds a diverse fleet of bikes: cruisers with fenders and big, squishy seats; mountain bikes with fat tires and spring forks; city-friendly his and hers hybrids; and, hanging from the low ceiling, light, fast racing bikes. The owner, a creative type turned Williamsburg dad, designs the frames himself and builds them on-site. If you don’t like what you see, check the website for additional models—they ship anywhere in the U.S. for 40 bucks—or, if you’re extra choosy, stop in for a sit-down and a bike can be made from scratch to your specifications. For bikes that just need some love, the shop’s mechanics can do anything from fixing a flat to a complete overhaul, though their hourly rate is $60, parts not included. And if all you need are some new accessories, there’s a ramshackle shelving unit in back with new Bell helmets, beefy Kryptonite bike chains, patch kits, and even some of those big, squishy seats. — Ben Perkins