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Thumping music, gray slate floors, and brushed-steel display cases greet customers at this Soho store, where the focus is on unisex, high-performance, cutting-edge sunglasses. From Transitions lenses to titanium frames to football shields and hockey visors, there are options for armchair as well as hardcore athletes. Most aspects of the glasses can be customized, from the ear socks and nosepieces to the tint of the lenses and the amount of light they block. Oakley also offers several models of futuristic-looking sunglasses-MP3-player hybrids, like Motorola’s Razrwire, which uses wireless Bluetooth technology to act as both a music player and a phone. Though eyewear is the star player here, there’s also a solid collection of athletic wear, shoes, watches, hats, and bags for both men and women. — Valerie Denny

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• Oakley (8/25/05)