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1375 Broadway,
5th fl.,
New York, NY 10018
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Mon-Fri, 9am-5pm; Sat, 10am-2pm; Sun, closed
B, D, F, N, Q, R, V, W at 34th St.-Herald Sq.; 1, 2, 3, 7, N, Q, R, S, W at Times Sq.-42nd St.
American Express, Discover, MasterCard, Visa
Paula Varsalona adorns her dresses with hand-rolled organdy flowers and imported lace. The V collection is more formal, featuring strapless gowns with sculpted bodices (from $1,500); the Madison collection showcases elaborate embroidery, ornately draped fabric, and beading, along with pleated ruffles (from $2,000). Alterations not included.
SalesSample sale in late July; gowns up to 75 percent off.