Profile

The art of reinvention is a glorious thing. Need proof? Just over the Brooklyn Bridge is Pomme, the 2,600-square-foot kids' shop opened by two French former magazine writers who ditched the print business for an emporium of toys, clothes, and decorative items you'd be hard-pressed to find off the Continent. Standout picks include life-size ducks and bunnies that make the coolest night-lights on the block; vibrantly colored, hand-stitched decorative dolls; and bright triangular flags from Holland sure to add an instant dash of color and energy to any nursery. Clothing-wise, the selection is equally inspired, with labels like Luco (think Bonpoint meets APC) and Makié. Style aside, the best part may well be the prices: You’ll find few pieces of $200 totware here. (Even the vintage photographs and other pieces of artwork ring in under $100.) “We keep our margins tight on purpose,” says owner Stéphanie Chayet. “Kids don’t obsess over having expensive things, so why should we?” — Caroline Callahan