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Premium Laces
68 Spring St.,
New York, NY 10012
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Profile
This Soho shoe store is the somewhat yuppier cousin of Brooklyn's Premium Laces. But hip-hop music still reverberates off the concrete floors and young people congregate around the window fliers hyping new album releases and shows. Most importantly, there’s the same hallmark selection of colorful statement sneakers, many of them limited edition. Nike's skateboarding shoes (SBs) reign, but Converse, Puma and Reebok are also on hand, as are special double-pair box sets and a small array of Coogi jeans, hoodies, jackets, and Stussy tees. Sneaker lovers who covet the latest styles like the brown leather Nikes lined with pink fur (displayed on Gibson guitar cases) or are willing to pony up hundreds for the blue, Tiffany gift box-inspired pair flock to the store—often causing shipments to sell out within a week of arrival.