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The Primary Essentials

Critic's Pick Critics' Pick

372 Atlantic Ave., Brooklyn, NY 11217 40.687125 -73.986134
nr. Hoyt St.  See Map | Subway Directions Hopstop Popup
718-522-1804 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Decorative Accents, Jewelry, Prints/Posters, Tableware

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Official Website


Sun-Mon, noon-6pm; Tue-Sat, noon-7pm

Nearby Subway Stops

F, G at Bergen St.; 2, 3, 4, 5 at Nevins St.; A, C, G at Hoyt-Schermerhorn Sts.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Jewelry


  • Decorative Accents
  • Prints/Posters
  • Tableware


The interior of this Boerum Hill home-goods shop, a collaboration between shop owner (and former stylist) Lauren Snyder and her architect boyfriend, Keith Burns, elegantly skirts all stereotypes associated with artisanal Brooklyn—you won’t find any roughly hewn floorboards or earthy chevron blankets here. Instead, purchases are made at a custom Palissandro blue marble desk, which gives off the impression of a Chelsea gallery against white walls and gleaming wood floors. On the central, banquet-size display table, find ceramic bowls, mugs, and planters from a representative cross section of the local scene: Helen Levi, Nicholas Newcomb, and Small Spells, to name a few. The apothecary offerings are decidedly earthy-refined, with offerings from Aesop and Juniper Ridge, and the walls are hung with graphic Hopewell quilts, and hand-dyed indigo wool blankets. For the detail-oriented, try the gold triangle-head nails from Winsome Brave, and Light Cord’s candy-cane extension cords. And aspiring tastemakers would do well to chat up Lauren, who has her finger on the pulse when it comes to handmade New York (she’s got plenty of other cities on her radar as well, from Canoe Goods in Austin, Texas, to Bindewerk of Denmark). Lauren is so close with many of her designers that they consult her directly on their limited-run goods, just for the shop. Most notably, Newcomb’s porcelain serving spoons with triangular handles.