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264 W. 40th St.,
2nd fl.,
New York, NY 10018
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Mon and Thu, 11am-9pm; Tue, 11am-6pm; Wed, 11am-8pm; Fri, 11am-7pm; Sat, 10am-6pm; Sun, noon-5pm
A, C, E at 42nd St.-Port Authority Bus Terminal
American Express, Discover, MasterCard, Visa
This great first stop for indecisive brides stocks Priscilla of Boston’s elegant, classy gowns ($3,000 to $15,000); popular designer Melissa Sweet’s youthful looks ($3,000 to $8,000); and the Platinum collection, for those looking for something a bit more high-drama ($4,500 to $9,000). They also carry bridesmaids’ dresses ($200 to $400) that come in a wide variety of colors and styles—from basic cocktail to black-tie-appropriate gowns. By appointment only.