New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Private Stock

Private Stock

Critic's Pick Critics' Pick

76 Wooster St., New York, NY 10012 40.723559 -74.001321
nr. Spring St.  See Map | Subway Directions Hopstop Popup
212-219-9889 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$$) High End
  • Type: Boutique
  • Products & Services: Eyewear, Handbags, Men's Hats, Men's Shoes, Menswear, Watches

Share this listing

Official Website

shop.privatestockbrand.com

Hours

Mon-Thu, 11am-7pm; Fri-Sat, 11am-8pm; Sun, noon-6pm

Nearby Subway Stops

6 at Spring St.; N, R at Prince St.

Payment Methods

American Express, MasterCard, Visa

Product Guide

Accessories

  • Eyewear
  • Handbags
  • Men's Hats
  • Men's Shoes
  • Watches

Clothing

  • Menswear

Profile

Owner Jon Koon’s love for aesthetics is apparent the minute one walks into Private Stock, a menswear boutique tucked away in a relatively quiet section of Soho. Once home to Andy Warhol, the spacious store’s matte white interior, floating shelves, and suffused lighting have a dreamlike quality. Frosted glass lights up and displays the impressive koi pond, and Casamania-made chairs—constructed entirely out of recycled clothes—are suspended from the walls. The clothes themselves channel the store’s avant-garde look into a more down-to-earth, accessible aesthetic: a combination of sleek Japanese minimalism and European street style. Staples like cashmere and wool sweaters, smartly tailored overcoats and trenches, Japanese denim, and black-and-white graphic tees rule the top floor, as well as accessories like leather watches, suede wingtips, hats, and beanies. Customers seeking more flair in their shopping experience, however, may book a private appointment to the exclusive lower level, where they can peruse the collection of exotic-animal-skin leather goods and bags.

Advertisement
Advertising