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Prohibit

152 Allen St., New York, NY 10002 40.72063 -73.989469
nr. Rivington St.  See Map | Subway Directions Hopstop Popup
212-673-6773 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Products & Services: Men's Hats, Menswear
Courtesy of Prohibit

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Official Website

prohibitnyc.com

Nearby Subway Stops

N, R at 8th St.-NYU

Payment Methods

American Express, MasterCard, Visa

Product Guide

Accessories

  • Men's Hats

Clothing

  • Menswear

Profile

This venue is closed.

After its Nolita outpost was shuttered in 2003, this Tokyo-based streetwear brand launched three stores in Japan before venturing back to New York in March 2009. In contrast to neighboring downtown streetwear spots, Prohibit largely forgoes neon slogan T-shirts and flashy sneakers with its more subdued house label: plaid cotton button-downs, classic nylon-blend jackets, fur-lined winter parkas, and—the main focus—Japanese selvage denim. The raw denim is woven on old-school projectile looms (the same type used to make Levi’s 501s), dyed dark indigo, and coated with a resin for durability and stiffness. The store is staffed by a streetwear-savvy crew hailing from Japan, L.A., and New York, each of whom can explain the intricate process behind rare Japanese washi denim and the distinction of cut-and-sew sweatshirts from Milton. The store hosts limited-edition collaborations with Japanese brands each season, from watches and accessories to jeans.

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