6 at Spring St.; N, R, W at Prince St.
American Express, Discover, MasterCard, Visa
Like the bass-thumping hip hop tracks that fill the speakers of this aptly named store, Pulse's young, MTV-wise shoppers strive to be loud. Chock full of billboard-sized logos emblazoned onto mesh jerseys for guys and baby tees for ladies, the store has reigned as a top source for cookie-cutter street wear since the mid-90s, and remains a favorite fashion destination for touristy teens, street-smart strivers, and flashy rap stars like Foxxy Brown. Once winter hits, Pulse fairly throbs with the latest North Face jackets and fleeces. For those in the market for trendy athletic footwear, the store's lineup of Converse high- and low-tops in unique striped prints and Timberland boots are worth the trip.