Profile

Believe it or not, it’s easy to miss Puma’s signature sneakers at the brand’s retail stores. The lion’s share of the space in these bright shops is dedicated to stylish and sporty jeans, jackets, handbags, and watches. Even non-wearables—like the collapsible bikes designed for the urban commuter—get prime placement. (The bikes, like many of the items in the store, are co-branded with another company.) But Puma’s bread and butter is still its footwear—sneakers dominated by futuristic features like tiny bright rubber spikes protruding from the toes or flame-patterned soles with deep, round craters. If many of the styles are on the outrageous side, relax: The classic two-color Suede is still for sale, too. You just have to do some digging to find it. — Jed Egan