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Launched by three expats in 2009, Puro Chile aims to be New York’s one-stop Chile shop—a collage of wine, olive oil, housewares, and textiles from the world’s lankiest country. The dazzling interior, designed by Santiago-based architect Felipe Assadi, is enclosed by a canopy of mimbre, a plant used in Chilean weaves. It’s characteristic of the store’s preferred mix of South American craft and Soho mod--down to the Alpaca wool handbags and the absurdly cheap clay tableware. There’s an exhaustive selection of olive oil, complemented by the odd (sometimes very odd) specialty food, like carica, a Chilean papaya that tastes like “mango, pineapple, pear, and peach.” Behind a glass wall, the adjacent Puro Wine sells 150 Chilean wines, which range from $8.25 to $100, combining the more established Valle Central vineyards with exotic wines, like a Syrah grown high in the Andes foothills. As if they could read minds, there are travel guides and trip advisers provided on-site.