Mon-Sat, 11am-8pm; Sun, noon-7pm
B, D, F, M at Broadway-Lafayette St.
American Express, Discover, MasterCard, Visa
After rag & bone opened this Nolita outpost in 2010, locals upset about the closing of the store’s predecessor, Café Colonial, took to scrawling graffiti on the side of the building. In a typical burst of ingenuity, rag & bone founders turned the eyesore into the “houston/PROJECT,” a wall of rotating art designed by various street artists, now a neighborhood fixture. This type of creativity runs throughout this airy Nolita outpost, which packs three interconnected stores in one: There is a denim shop, a shoe shop, and a womenswear boutique. Options in the shoe shop range from soft leather boots to neon heels and are interspersed with rustic-looking trunks and ancient pharmaceutical vials. In the womenswear store, luxurious-looking sweaters, jackets, and tops are draped across tables, while mismatched fedoras adorn various hat racks. But the denim area is the real highlight. A bastion of casual-cool, rows of colorful jeans hang among mannequins flaunting the latest styles, and customers still looking for the perfect pair after walking through the industrial space can peruse the entire collection on a touch-screen computer.