New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Home > Shopping > Rainbow Sandals

Rainbow Sandals

245 Elizabeth St., New York, NY 10012 40.72336 -73.993929
nr. Houston St.  See Map | Subway Directions Hopstop Popup
212-966-8858 Send to Phone

  • Reader Rating:

    10 out of 10


    1 Reviews | Write a Review

  • Price Range: ($$) Mid-Range
  • Products & Services: Children's Shoes, Men's Shoes, Women's Shoes

Share this listing

Official Website


Mon-Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

F at Second Ave.; B, D, F, M at Broadway-Lafayette St.

Payment Methods

American Express, Discover, MasterCard, Visa

Product Guide


  • Men's Shoes
  • Women's Shoes


  • Children's Shoes


Since 1974, this modest sandal company has stuck by its original productódurable, inconspicuous flip-flopsóearning it a devoted West Coast following. Founded in San Clemente by a surfer named Sparky (actually, Jay R. Longley Jr., but store clerks struggle to recall his real name), the brand has since been expanding steadily eastward, opening its first New York outpost in 2007. The shop retains a kitschy California vibe, with surfboards and ocean vistas adorning the walls, reed-draped lampshades, hula-girl knickknacks, and bamboo shelves piled with sandals in an array of colors. The simple, unisex flip-flop comes in three different materialsóleather, hemp, and rubberówith a choice of single- or double-layered soles for varying arch support. The store also carries children’s sizes and limited-edition styles for women, featuring chunky heels and Swarovski-studded straps, but the best seller by far is the classic Sierra leather sandal. The shoe forms to the wearer’s foot for a customized fit, and although a pair is expected to last at least two years with constant use, printed-out testimonials lining the walls (mounted beside each loyal customer’s pair of worn, foot-imprinted sandals) suggest that they last far longer.