Mon-Sat, 10:30am-8pm; Sun, 11:30am-6:30pm
F, G at Bergen St.
American Express, Discover, MasterCard, Visa
Owner Susan Boyle says Rime sells “streetwear”—not to be confused with “urbanwear.” The distinction, according to Boyle, is that “urbanwear” is louder, graphic-heavy, looser-fitting, and logo-driven, whereas streetwear is more progressive and oriented toward unknown or small-time designers. Still, shoppers who may have just grown out of urban or skater styles can sporadically find pieces from familiar high-end names such as Tom Ford and Fred Perry on the racks of this small Boerum Hill shop. Boyle opened Rime in late 2007, after several years managing retail giant Michael K. on Broadway in Manhattan. The store has offerings from some 50 shoe and apparel vendors, including a mix of styles from streetwear stalwart Stussy, T-shirts from smaller New York company Kith, and a wall of shoes from brands like Clae and Nike. And Rime stays involved in the community with monthly events, including free break-dancing lessons, trunk shows, and artist talks, all of which are advertised on the website’s blog.