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Rony Tennenbaum launched his engagement, wedding, and anniversary ring company in 2008 after the designer (who had worked in jewelry manufacturing for 25 years) noticed that many in the LGBT community were having trouble finding bands that suited their needs. His flagship store is kitted out with flowers, floor-to ceiling-mirrors and pastel hues, which may at first glance read traditional wedding, but it is primarily gay couples (or couples looking for less mainstream creations) that seek out his unique pieces, which are designed to be gender neutral—Tennenbaum thinks of them in terms of big and small, rather than his or hers. Enamel camouflage print rings sit alongside 14-karat black-gold engagement bands adorned with leopard-spot style diamonds, while his “tie the knot” selection features rings decorated with a delicate gold or silver twist. And for his signature collection, engagement bands and wedding rings are engraved with LVOE, a subversion meant to suggest that no matter how you spell it, love is love. — Alexa Tsoulis-Reay