C, E at Spring St.; N, R, W at Prince St.
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Swimwear designer Alexandre Herchcovitch elevates the basic bikini to fashion-conscious (and teeny!) new heights at his first New York store, opened in summer 2008. Adorned with crochet, sequins, buttons, beading, patchwork, and ornate ruching, these suits are more akin to jewelry than to standard swimwear. White mannequins modeling the slinky designs stand out against dark wood flooring and black walls, and a flat-screen TV looping recent fashion shows is obscured by glass bubbles suspended on vertical wires. Slama unveils new collections seasonally, presenting at New York Fashion Week. A row of signature pieces incorporates one-shoulder straps, richly adorned necklines, gauzy waistbands, and slithering, asymmetrical strips of fabric attaching the tops to bottoms. The styles are as varied as their embellishments, with an assortment of halter, triangle, bikini, and bandeau tops—most with subtle padding and underwire support—and Brazilian or international cut bottoms. (Sizes span small to large, with a miniscule supply of extra larges.) A limited selection of briefs, trunks, and mini Bermuda shorts are available for men, as well as elegant cover-ups for women. Sportier bikinis start at $180, while one-of-a-kind designs fresh from the catwalk can run up to $3,000.