N, Q, R at 57th St.-Seventh Ave.
American Express, Discover, MasterCard, Visa
This venue is closed.
This futuristic-looking electronics showroom on the third floor of the Time Warner Building is the only Samsung store of its kind in the world. The 10,000 square-foot space is outfitted with neon blue walls and gadgets fixed to every surface. Though the floor is littered with enough television screens to induce vertigo, the store is surprisingly uncluttered, with products organized by genre. Comfy couches and TVs in the home theatre section draw crowds of sports fans, while other browsers face off in the gaming section. Smaller items are also available, like laptops, headphones, and MP3 players. However, it’s largely a look-but-don’t-buy experience, as none of the merchandise is for sale on the spot. If an item strikes a shopper’s fancy, a “brand ambassador” assists in making an online purchase at the in-store computer—your purchase will be delivered within a week.Events
The store hosts events ranging from video game competitions to musical performances by Beyonce.