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Third-generation owners Lorraine and Allan Waxman moved Schneider’s Juvenile Furniture from its Alphabet City home of fifty-odd years to a 5,000 square foot showroom near the Flatiron Building. An anomaly in chain store-monopolized midtown, the family-run operation proffers baby furniture at prices comparable to—and sometimes lower than—their big-box competitors on Seventh Avenue. However, the Waxmans don’t cut corners in order to lower prices, and they pride themselves on avoiding potentially harmful PVC and particleboard materials for high quality European-manufactured pieces. The furniture designs aren’t cutting edge—picture pastel cowboy canvases by Sam Simon Projects behind a lotus-green glider from Quebec-based Dutailier—but stroller stock, relegated to the rear, includes Peg-Pérego’s Pliko and the latest bouncy Bugaboo. New classics like sleek beech cribs from the innovative Dutch company Stokke and oak dressers from France’s Morigeau-Lépine dot the store, which is often prowled by pregnant ladies registering for shower gifts with their visibly nervous soon-to-be dads. Downstairs, tween furniture from the mary-kateandashley collection shares space with Flexa loft kits. — Rose Reis