B, D, F, M at 42nd St.-Bryant Park; 7 at Fifth Ave.
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This venue is closed.
In a nod to his mentor Ralph Lauren, the 3,500-square-foot hip-hop domain is replete with rich ebony floors, pony-skin furniture, silver picture frames, weighty coffee-table books, and goat-fur throws essential to fine living. For the Diddy remix, there are Jonathan Adler ceramics. It would all be quite excessive if it weren’t for the bread-and-butter merchandise that fills the store: logo-emblazoned baseball caps, T-shirts (the latest have monograms in the style of YSL’s), and velour warm-up suits, all displayed under flat-screen TVs looping Diddy’s music videos. He may be selling aspiration, but he also knows to take care of the bottom line.