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Self Edge

157 Orchard St., New York, NY 10002
nr. Rivington St.
212-388-0079 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique
  • Products & Services: Men's Formalwear, Men's Shoes, Menswear

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Official Website


Mon-Sat, noon-7pm; Sun, noon-5pm

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Men's Shoes


  • Men's Formalwear
  • Menswear


San Francisco–based denim purveyor Self Edge opened its first East Coast outpost in July 2009, three years after spouses Kiya Babzani and Demitra Georgopoulos founded the original location. The pair partnered with Andrew Chen of 3sixteen Clothing for the New York launch, specializing in Japanese indigo jeans woven on vintage looms. (Babzani and Georgopoulos also design clothing for various denim lines, traveling to Japan five times a year.) The space has a dated feel, with jeans stacked in a vintage armoire, an antique desk serving as the cash counter, and custom-made metal racks shipped over from San Francisco. The selection is limited to fewer than ten lines, including Iron Heart, Sugar Cane Jeans, Sling & Stones, Dry Bones, and Imperial Denim, and the store is the exclusive U.S. supplier of Joe McCoy's and Ande Whall. Most pairs hover around $300 and are designed to be worn-in over time; stitch repairs and hemming are included with purchases, conducted on a vintage chain-stitching machine.