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Home > Shopping > Serene Rose

Serene Rose

329 Fifth Ave., Brooklyn, NY 11215 40.672351 -73.983602
nr. 3rd St.  See Map | Subway Directions Hopstop Popup
718-832-0717 Send to Phone

  • Reader Rating: Write a Review
  • Price Range: ($$) Mid-Range
  • Type: Boutique, Bridal Shop
  • Products & Services: Handbags, Jewelry, Lingerie/Hosiery, Women's Formalwear, Women's Plus-Size, Women's Shoes, Womenswear, etc.
Photo by Gavin Thomas

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Official Website

Nearby Subway Stops

F, G at Seventh Ave.; R at Union St.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Handbags
  • Jewelry
  • Lingerie/Hosiery
  • Women's Shoes


  • Women's Plus-Size
  • Women's Formalwear
  • Womenswear


  • Bridal Gowns
  • Bridesmaid Dresses

Special Features

  • Bespoke


This venue is closed.

When Hermian Charles left the health-care industry after fifteen years to open Serene Rose, it was less a departure than a return: She grew up sewing in her family’s tailor shop and never fully quit the needle and thread. Brides-to-be travel to her honey-hued Park Slope boutique for handmade and off-the-rack bridal gowns. The designs eschew flounce and poof for tightly tailored bodices, trim silhouettes, and sculpted, scalloped necklines. The midrange gowns come in cream-colored raw silk or ivory satin and have short trains that pin up for post-ceremony celebrations. Bridesmaid dresses include styles by Beverly Siri and classic empire-waist looks by Lynn Lugo, while a lengthy rack of tight, jewel-toned gowns entice prom- and bat mitzvah-goers. Contemporary separates fill the rest of the orderly, airy shop. Slate-gray cowl-neck sweaters, button-up jackets with Peter Pan collars, and cashmere wraps give way in warmer months to geometric-print sundresses, floral camisoles, and pastel skirts. Beaded clutches and leather handbags line the shop’s perimeter, while hosiery, strapless bras, and jewelry by local designers provide the must-have add-ons to a special outfit.