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This local company has lowered itself into the gap between custom and ready-made, offering well-priced shades, blinds, and draperies to those who are sun-poisoned by morning, paranoia-stricken by night, and depressed by the dismal selection at Home Depot. An offshoot of Soho’s high-end Home Works, the firm has an Internet-based, self-serve approach; it offers made-to-order product that is fast (four-to-seven-day shipping), reasonable (a solar shade is $96), and sweetened by DIY satisfaction. “You’re working with a custom company,” says Wayne Nathan, a principal at Nathan Egan Interiors, “but the price point and turnaround times are really, really good.”

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Best of New York Awards

• Best Shades (2007)