Mon-Fri, 9:30am-6pm; Sat, 10:30am-6pm; Sun, 11am-5pm
B, D, F, M at 47th-50th Sts.-Rockefeller Center
American Express, Diners Club, Discover, MasterCard, Visa
Though at first glance this store appears like all the others in the diamond district (think boxy shape, fluorescent lights, stark white walls, and a dozen or so cases of jewelry), there are some subtle differences. For instance, Shenoa and Co. does more than just diamonds, featuring pieces with sapphires, emeralds, rubies and amethysts. There’s very little yellow gold to be found but plenty of white gold which, according to manager Boris Trakhtman, is vastly “New York preferred.” While colorful necklaces and bracelets have a definite presence on display, the focus is still on a girl’s best friend, and engagement rings are the company’s mainstay. Their diamonds are imported from Israel, Australia, and Canada and are available in all the basic cuts: round, pear, princess, and heart.