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360 Atlantic Ave. , Brooklyn, NY 11217 40.687528 -73.986499
nr. Hoyt St.   See Map | Subway Directions Hopstop Popup
718-643-6877 Send to Phone

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  • Type: Boutique
  • Products & Services: Womenswear

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Official Website

Nearby Subway Stops

B, Q, R at DeKalb Ave.

Payment Methods

American Express, MasterCard, Visa

Product Guide


  • Womenswear


This venue is closed.

Owner Joanna Baum opened this Boerum Hill store to showcase her own handmade designs mostly silk dresses that favor bias cuts and feminine silhouettes. Situated on a boutique-heavy stretch of Atlantic Avenue, the store has beaten-wooden baseboards and antique pictures on the walls, creating a cozy setting that goes well with Baum’s highly personalized service. Shoppers can often find her in the adjoining showroom and studio, tailoring new pieces with unexpected details like ruffles, lace, and raw edges. In addition to her own wares, Baum also carries a rotating roster of up-and-comers like Miranda Bennett. She also stocks delicate gold and silver jewelry by local Brooklyn artisans like In God We Trust and Wendy Bassin, as well as select shoes by Modern Vintage and Matt Bernson.


Sales typically happen in Jan-Feb and July-Aug.