Profile

This casual Spanish line started as a small collection of illustrated T-shirts in 1996, and it’s since expanded to encompass menswear, womenswear, handbags, swimwear, and lingerie. At its first East Coast boutique, apparel in shades of lime, pink, and mint green hangs from racks resembling tree branches, the colors contrasting with scuffed concrete floors and white walls. The clothing is equal parts punk and mod, featuring asymmetrical cuts and cut-outs; bright, bold prints; and a penchant for plaid. The women’s styles focus on belted, knee-length cotton dresses, colorful skirts, and fitted V-neck tees, while the more limited men’s side offers nylon jackets, seventies-inspired polos, and patterned button-downs. Many of the pieces are reversible or detachable — what the brand refers to as “multi-funktional.” Handbags and oversize shoulder bags are shelved above the racks. Like the clothing designs, the bags display artsy graphic designs, roomy pockets, and prominent zippers, each selling for a fraction of the prices found at the surrounding designer-touting Lower East Side boutiques. — Lauren Murrow