Smoochie Baby

Profile

Smoochie Baby owner (and mom) Penelope Stipanovich moved her Toronto baby store to Williamsburg in May of 2009, giving the Bedford Avenue stroller set another option for outfitting their offspring in duds as stylish as their own. The airy white-and-green space stocks children’s clothes that are quintessential Brooklyn cool: Ramones onesies, quirky tees, flouncy skirts, Blondie bibs, and tiny Panama hats. Befitting a store focused on young urban parents, much of the stock comes from local designers. A variety of utilitarian baby goods (muslin receiving blankets, hooded towels, slouchy diaper bags easily mistaken for purses) augments the more whimsical offerings. There’s also an in-house line of chemical-free bath and skin-care products, created by Stipanovich’s soap-maker mother-in-law. The selection of books, CDs, toys, and plush animals is likewise geared toward city kids, like Melissa & Doug’s wooden sushi set. Toddlers can watch movies in the play area in the rear of the store while parents shop. — Kaitlin Jessing-Butz