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Run by fashion-forward sisters Irina Ferry and Maria Benavides, this brightly lit jewelry store specializes in bridal jewelry. Diamonds and precious stones surround everything from cushion-cut engagement rings to sapphire cocktail stunners with most designs tending towards the delicate and the modern. Among its more popular items are natural unheated gemstones and custom-made wedding bands and engagement rings by Irina Ferry. The Soho location has the additional perk of a spiral staircase with balcony seating allowing excited couples to discuss engagement rings in a fittingly grand style.