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Home > Shopping > Soho Gem

Soho Gem

367 West Broadway, New York, NY 10012 40.723319 -74.002913
at Broome St.  See Map | Subway Directions Hopstop Popup
212-625-3004 Send to Phone
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Photo by Konstantin Sergeyev

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Official Website


Mon-Sat, 11am-7pm; Sun, noon-6pm

Nearby Subway Stops

C, E at Spring St.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide


  • Jewelry
  • Watches


Run by fashion-forward sisters Irina Ferry and Maria Benavides, this brightly lit jewelry store specializes in micro-pave settings. Tiny semi-precious and precious stones surround everything from cushion-cut engagement rings to pink quartz cocktail stunners with most designs tending towards the delicate and the modern. Among its more popular items are wiry toe rings that curl demurely into serpents or daisies the latter favored by Sarah Jessica Parker, and bolder, multi-stranded necklaces from Marco Bicego. The Soho location has the additional perk of a spiral staircase with balcony seating allowing excited couples to discuss engagement rings in a fittingly grand style.

Key Departments

Wedding Rings

This friendly boutique features wedding bands—from simple platinum to elaborate antique-style diamond bands (priced from $700 to $8,000)—and engagement rings (starting at $6,000).