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Home > Shopping > Soho Gem

Soho Gem

780 Madison Ave., New York, NY 10065 40.768241 -73.96805
nr. 66th St.  See Map | Subway Directions Hopstop Popup
212-794-2630 Send to Phone
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Official Website

Nearby Subway Stops

F at Lexington Ave.-63rd St.

Payment Methods

American Express, Diners Club, Discover, MasterCard, Visa

Product Guide


  • Jewelry
  • Watches


This venue is closed.

Run by fashion-forward sisters Irina Ferry and Maria Benavides, this brightly lit jewelry store specializes in bridal jewelry. Diamonds and precious stones surround everything from cushion-cut engagement rings to sapphire cocktail stunners with most designs tending towards the delicate and the modern. Among its more popular items are natural unheated gemstones and custom-made wedding bands and engagement rings by Irina Ferry. The Soho location has the additional perk of a spiral staircase with balcony seating allowing excited couples to discuss engagement rings in a fittingly grand style.

Key Departments

Wedding Rings

This friendly boutique features a huge range of wedding bands—from simple platinum ($600) to elaborate antique-style dazzlers (from $1,800)—as well as engagement and custom rings (from $5,000).