- READER REVIEWS
Mon-Sat, 10am-7pm; Sun, noon-6pm
Nearby Subway Stops
B, D, F, M at Broadway-Lafayette St.; N, R at Prince St.; 6 at Spring St.; C, E at Spring St.
American Express, Discover, MasterCard, Visa
After being a staple for nearly a decade at popular retailers such as Saks Fifth Avenue and Nordstrom, California-based Splendid opened its own home in Soho in April of 2012. The brand specializes in cotton comfort wear, with super-soft basics that easily transition from day to night. Whether the West Coast cotton enthusiasts did indeed craft ‘the ultimate t-shirt,’ as they claim, is up for debate, but they have a finger on the pulse of nonchalantly stylish classics for the entire family in every size, shape and color. Skincare products now also retail alongside the coastal-inspired clothing. The rainbow of cottons that decorates the store contrasts with the clean white space in which driftwood logs stand in for side tables and bubble clusters of chandeliers float from the ceiling—it all adds up to an easygoing and casual shopping experience that matches the Cali-imports aesthetic of the goods. And after a Mamas and Papas track or two, shoppers might even be able to pretend they’re on Melrose Avenue instead of New York City.