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Home > Shopping > Studio Optix

Studio Optix

Rockefeller Center
55 W. 49th St., New York, NY 10112
nr. Sixth Ave.  See Map | Subway Directions Hopstop Popup
212-765-4444 Send to Phone

Photo by Gavin Thomas

Official Website

studiooptix.com

Hours

Mon, 9am-6pm; Tue, 9am-7pm; Wed, 9am-6pm; Thu, 9am-7pm; Fri, 9am-6pm; Sat, 10am-4pm; Sun, noon-4pm

Nearby Subway Stops

B, D, F, V at 47th-50th Sts.-Rockefeller Center

Payment Methods

American Express, Diners Club, MasterCard, Visa

Product Guide

Accessories

  • Eyewear

Profile

Outfitting Midtown workers in high-end optical wear, this spectacle shop stocks over 2,000 frames from fashion-forward designers like Bevel, Alain Mikli, and Kirk Originals. Three on-staff optometrists offer eye exams, and an in-store lab provides same day lenses, which can be polarized or custom-tinted according to customer desire. Owner Dr. Mitchell Cassel specializes in cosmetic and prosthetic contacts; his laminated, hand-painted soft lenses can make brown eyes blue and correct for misdirected or whitened, non-sighted eyes. The walls of the shop are lined with film stills and headshots of stars as a testament to his sideline gigs in prop optics. Studio Optix also supplies vintage frames and creates special-effects contacts for movie studios; they custom-crafted Tom Cruise’s bloodied eyes for Vanilla Sky and Julianne Moore’s aged eyes for The Hours. People who are super-serious about their Halloween costumes can obtain the same type of special-effects contacts for their October 31st get-up.

8.9 "Highly Recommended"
Average Reader Rating
on a Scale of 10
Write Your Own Review
87% Would you go back?
57% Do you go there for bargains?
71% Do you go there to buy gifts?
Quality: 9.1
Service: 9.1
Selection: 9.3
Value: 8.5

Nice people. Love the frames

GAbela from 10001 | Posted on 10/17/09

Overall Rating: 10 (Highly Recommended)
Quality: 10
Service: 10
Selection: 10
Value: 10

I have had a dry and red eyes problem for a few months now. I mentioned it to Dr. Cassel during my last visit. He was very patient with me and took the time to explain the problem. He then recommended a special drop and to switch from contacts to glasses. Its been a couple of days now, and my eyes don't feel irritated anymore. So I would say I had a great experience with Dr. Cassel. His staff was very friendly as well. They helped me find a great pair of glasses that fit my face shape. I was a never an eyeglass person, but the pair they selected for me makes me feel really comfortable wearing glasses all day now. I highly recommend them.

The only place you should shop for frames and sunglasses in NYC!!!

Lulu39 from 11206 | Posted on 9/21/09

Overall Rating: 10 (Highly Recommended)
Quality: 10
Service: 10
Selection: 10
Value: 9

I am a frames connossieur and originally from Europe, but just relocated to New York. I was walking down 49th street and stumbled upon Studio Optix and it is an absolute treasure!! Great service from a well-trained staff and an amazing selection of glasses. I was approached by Morgan, and he took especially great care of me. If you're in search of fabulous frames and service go to Studio Optix. I can't imagine anyone having a poor experience in this top-notch store.

Read All 8 Reviews >>