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Studio Optix

Rockefeller Center
63 W. 49th St., New York, NY 10112 40.75944 -73.979329
nr. Sixth Ave.  See Map | Subway Directions Hopstop Popup
212-765-4444 Send to Phone

Photo by Gavin Thomas

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Official Website


Mon, Wed, and Fri, 9am-6pm; Tue and Thu, 9am-7pm; Sat, 10am-4pm; Sun, noon-4pm

Nearby Subway Stops

B, D, F, M at 47th-50th Sts.-Rockefeller Center

Payment Methods

American Express, Diners Club, MasterCard, Visa

Product Guide


  • Eyewear


Outfitting Midtown workers in high-end optical wear, this spectacle shop stocks over 2,000 frames from fashion-forward designers like Bevel, Alain Mikli, and Kirk Originals. Three on-staff optometrists offer eye exams, and an in-store lab provides same day lenses, which can be polarized or custom-tinted according to customer desire. Owner Dr. Mitchell Cassel specializes in cosmetic and prosthetic contacts; his laminated, hand-painted soft lenses can make brown eyes blue and correct for misdirected or whitened, non-sighted eyes. The walls of the shop are lined with film stills and headshots of stars as a testament to his sideline gigs in prop optics. Studio Optix also supplies vintage frames and creates special-effects contacts for movie studios; they custom-crafted Tom Cruise’s bloodied eyes for Vanilla Sky and Julianne Moore’s aged eyes for The Hours. People who are super-serious about their Halloween costumes can obtain the same type of special-effects contacts for their October 31st get-up.